FMCG Full Form

By | September 29, 2019

FMCG’s full form is Fast Moving Consumer Goods also known as the consumer packed goods (CPD). The products that are easily sold and are non-durable comes under the FMCG category. Candy, cosmetics, toiletries, Dry goods, Beverages, processed food, etc. are a few of the many examples of Consumer packed goods (CPG).

FMCG Full Form

These products have a short life span and are generally replaced or sold over a short period of time i.e in a few days, week or months depends on the respective product’s life. Talking about the profit margin in FMCG products it’s low but they are generally sold in a large quantity, thus they maintain a good balance and help in generating food amount of profit. The success of these products primarily depends on brand equity, a network of product distribution, Marketing, and an understanding of consumer behavior.

FMCG industry is the fourth largest sector in the economy of India and in terms of growth from the US $30 billion in the year 2011 to $75 billion in 2018. It generates almost 5% of the total factory employment in India. The major factors involved in the growth of this sector are awareness, easy access and change in the lifestyle of the people.

Aspects of FMCG products:

1) Consumer’s perspective:

  • Usage Necessary
  • Constant purchase
  • Low-cost products
  • Effortless choice
  • Wide variety of options

2) Marketer’s perspective:

  • Less Margin
  • Need for high distribution network
  • Daily delivery

Top FMCG Companies of India

  • Hindustan Unilever
  • Amul
  • Pidilite Industries
  • Dabur India Ltd.
  • Emami
  • Britannia
  • Parle Agro
  • Colgate Palmolive India Ltd.
  • Nirma
  • Himalaya Healthcare Ltd.
  • Haldiram’s
  • Bikanervala
  • Zydus Wellness
  • CavinKare
  • Marico etc.

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