TRP stands for television rating points. It is a standard used to know the popularity of a television program. It also highlights the interests of people in a particular show. Overall it tells about the most viewed program on television. The higher number of TRP is indicative of the large audience for that show. It is important as the programmers arrange the advertisement on the basis of the popularity of a show. More ads are placed in between the popular show with higher TRP.
TRP Full Form
Calculation of TRP
INTAM ( Indian Television Audience Measurement) is the only organization working on TRP calculations currently. They follow two modes of calculation:
- Frequency Monitoring Method: A costly device imported from abroad is used in this method known as people’s meter. This device is attached to some of the viewer’s houses to check the program and its duration in a particular house. Later, an average is taken for a period of 30 days to understand the status of viewership.
- Picture Matching Technique: A comparatively new technique introduced in India which is considered more reliable is a picture matching technique. In this technique, a small portion of the picture is recorded continuously with the help of people’s meter, from sample television sets. Later this collected data is used to calculate national rating.