Best Video Converter Software for Windows & macOS in 2023

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Best Video Converter Software for Windows & macOS in 2023

Heena Khubchandani
Last updated on December 14, 2022

    Videos comprise more than half of the content we come across on the internet these days. But the worst thing is that when you download a video and find out the file is in the wrong format. However, thanks to the video converters, you can convert your videos into various formats.

    This means that you can view your videos in a format of your choice, and at the same time, convert the videos into an appropriate format for sharing them on the web.

    Here in this post, we will make you familiar with some of the best video converter software for Windows and macOS systems. However, moving to that, let us take a quick overview of video converter software and its key features.

    What is Video Converter Software?

    Video converter software helps you convert videos from one format to another. These tools also compress the size of the video depending on the format, which also solves the storage issue while offering high-quality videos.

    Features of Video Converters

    Following are some important features of video converter software:

    • Video converters help to convert video files into different formats. The objective of the compression can be to reduce the file size or to open the video file in a particular media player.
    • A video converter software can also change the video file to an audio file (MP4 to MP3)
    • Many video converter software support batch processing, which allows you to convert multiple videos simultaneously.

    Factors to Consider While Choosing a Video Converter

    Here are some key things to look for in a video converter software:

    • Must have an intuitive user interface.
    • Fast video conversion speed.
    • High-quality video output.
    • Compatible with various operating systems.
    • Variety of output formats.
    • It should be pocket-friendly.
    • It should not ask you to install additional software.

    10 Best Video Converters for Windows and macOS

    Following is a list of the best video converters that you can use in Windows and macOS systems:

    1. AVC

    AVC (Any Video Converter Pro) is an easy-to-use video converter that can handle even 4K HD quality videos and supports over 200 formats. The most striking feature of this software is that it uses HEVC (High-Efficiency Video Coding)/H.265 to preserve the video quality after compression.

    This app lets you edit your videos by adding effects, subtitles, watermarks, etc. You can also extract audio and video clips from over 100 video-streaming platforms and convert them to any video format of your choice. AVC is available for both Windows and macOS.

    2. AVS Video Converter

    AVS video converter is another popular video converter software that can quickly convert videos to/from various video formats, including MP4, DVD, AVI, MOV, 4K UHD, etc.

    Moreover, the AVS video converter can convert large files at once with the help of Command-Line Mode and Batch Mode. One unique feature of this software is that it allows you to edit a video before its conversion. Also, this AVS video converter allows you to change the aspect ratio of videos.

    You can split your videos into multiple parts that have different durations and cut unwanted scenes. AVS Video Converter also allows you to add basic effects and subtitles and export pictures and audio from your video.

    The only drawback is that this video converter software is only available for Windows.

    3. Freemake Video Converter

    Ranked among the best video converter software, Freemake Video Converter allows you to convert videos to and from formats like MP3, MP4, AVI, DVD-Video, and 500 other formats.

    Also, this app has been around for about ten years and has a 100 million+ user base. Freemake Video Converter can extract audio from various types of videos. Moreover, you can also utilize it for general video formatting options like cropping and rotating. It is only available for Windows.

    4. HandBrake

    HandBrake is an open-source video conversion software that can work with almost every video format that is currently in use. This software is available for Windows and Linux, and macOS. One of the best advantages of this tool is that it is open-source and completely free to use.

    This app offers everything you need for basic video conversion. It comes with basic video editing options, and the final video quality is also quite good. Also, it provides queuing encoders and batch scans.

    5. iDealshare VideoGo

    iDealshare VideoGo video converter has a beginner-friendly and intuitive user interface that allows you to convert, edit, and play videos effortlessly. This software supports several video formats, including AVI, DivX, DV, DV-AVI, DVR-MS, Flip movies, FLV, Fraps video, F4V, HDV, MOV, MJPEG, MJPG, MPEG-4, MPG, MP4, and M4V.

    This tool can also act as an audio converter. It allows you to convert audio files into various formats and convert a video into audio. It supports various audio formats like AAC, AUD, OGG, OGA, OPUS, MKA, MPC, MP3, VOC, VOX, WAV, etc.

    Another notable benefit of using iDealshare VideoGo is that it offers basic editing features, such as trimming, cropping, and adding effects and subtitles. It is compatible with both Windows and macOS.

    6. Leawo Video Converter

    Leawo Video Converter is a freemium video converter tool that supports various video formats, including MPEG, MOV, and MP4. Moreover, it can work with videos of up to 4K resolution. It also offers 100+ preset profiles and various editing tools.

    The user interface of this video converter is beginner-friendly and easy to use. Also, when it comes to video conversion, the quality of converted videos is quite impressive However, the conversion speed is not too good.

    One disadvantage of using Leawo Video Converter is that you need to pay additional fees for accessing several features that are standard in other video conversion tools.

    Moreover, the paid version does not allow you to burn videos to discs or download online videos unless you pay extra. If you are looking for a video converter to convert videos into different video formats, Leawo Video Converter can be a good choice.

    7. Movavi

    Movavi video converter is a paid video converter software that offers a clean, easy-to-use, and intuitive interface. It is also known for its exceptional user experience.

    This tool offers several pre-edited profiles and supports over 180+ video formats. The video conversion speed is fast and offers high-quality output.

    Moreover, you have an option to convert videos having 4K resolution. Movavi also offers extensive video editing tools . However, if you are looking for advanced video editing options, you can get Movavi's video editing package separately.

    Since the tool offers a 7-day free trial period, you can try it before subscribing to one of its paid plans. Also, you need to know that you will only be able to convert the first half of the video file during the trial period.

    8. VideoProc

    VideoProc by Digiarty is a lightweight video conversion tool for macOS. You can go for its free trial version, but you will have to pay an annual subscription fee if you want to convert videos longer than 5 minutes. However, paying for this software is not a bad idea.

    With the paid version of VideoProc, you can save yourself from the in-app ads and access all the advanced features. The price of VideoProc is also affordable when compared to the other tools. It also offers a high conversion speed, and the video output quality is excellent.

    The video editing features offered by this video converter include split, slip, merge, trim, subtitles, snapshot, and fisheye correction. VideoProc supports over 70 video formats, including MOV, MP4, and AVI.

    Moreover, you can get your videos in 8K resolution. VideoProc is also available for Windows.

    9. Wondershare UniConverter

    Wondershare UniConverter is a paid video conversion tool known for its high video output quality and fast conversion speed. You can avoid annoying ads and upsells if you use the paid version of this software.

    Apart from video conversion, this software also allows you to record screen and burn discs. Wondeshare UniConverter supports 35 video formats, including MPEG, MP4, and MOV, and it can work well with 4K videos. Moreover, it provides various advanced video editing tools.

    Wondershare provides a free trial of this tool so that you can try it and get familiar with its interface and features. However, the trial version only allows you to convert one-third of the video, and the conversion speed is slower compared to the paid version. Also, you can only record and download limited videos.

    10. DivX Converter

    DivX Converter is a video converter that offers free and paid plans. The free version is simple to use and provides a great user experience, high performance, good output quality, and allows you to convert videos up to 4K resolution.

    The major drawback of using the free plan is that you will have to deal with multiple ads that persuade you to upgrade to the premium plan. Moreover, while installing the application, you will be asked to download other add-ons like Media Server, DivX Web Player, DivX Player, and Avast Antivirus.

    Another drawback of the free version is that you get limited output video format options. On the other hand, the paid version of DivX Converter gives you access to additional features, better conversion speed, and the highest quality output.

    Note: If you decide to upgrade to the Pro version, you can do it in two ways. One by buying the paid plan itself and the other by buying all the tools separately.


    Many times the video we want to watch or upload to a website is not compatible with our device or available in an inappropriate format. However, video converter software eliminates such issues by allowing you to convert videos in a format of your choice.

    Since more than hundreds of video converters are available online, we have listed the 10 best video converters for Windows and macOS. You can simply pick one among them that best fits your needs and budget.

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