Best CRM Software Tools to Use in 2020

By | May 10, 2020

Customer Relationship Management (CRM) is used to collect data regarding communications between customers and a company. This information comes from various ways, and it is collected in a primary database. The business can then examine this information and utilize it to improve its address interests of consumers and products for driving its growth. Most importantly, CRM is essential for all companies and particularly vital for little businesses that are in the early stages of their growth. It is due to the success of the business depending upon the customers they can increase. Based on the establishment’s conditions, there are various CRM systems users can choose. So let’s discuss the best CRM Software tools of 2020 in detail.

Best CRM Software tools of 2020


Here we have listed 10 best CRM Software tools to help you to grow your business

1. Agile CRM

AgileCRMYou need to sign up for using this tool, and this tool has impressive features set and broad automation capabilities. Agile CRM is undoubtedly the best CRM tool for all small companies. Users can save details of 10,000 organizations, and there’s support to track emails, manage to score, and design deal milestones. Agile CRM provides builders tools for various services email templates, including forms and landing pages of the website. There is also the capability for automating the marketing tasks as well as monitoring social media.

Features of Agile CRM

  • 360-contact-view
  • Contact-timeline
  • CRM-reporting
  • Contact lead scoring
  • CRM -telephony


  • Responding to variety
  • Admitting uncertainty
  • Review cycles are faster
  • Incredible flexibility in the releasing features
  • More limited up-front work


  • Shortage of understanding
  • Flexibility can result in bad behaviours
  • Shortness of predictability
  • Difficulties at scale

2. Zoho

ZOHOIn terms of business management tools, Zoho is one of the best CRM Software tools. The company’s responsibility includes every aspect related to an accounting tool, and in case a user needs the rows of a self-hosted CRM. Zoho’s Cloud CRM is appropriate for it. Zoho Marketplace carries several extensions that can be attached to the CRM dashboard for increasing its functionality more. It is a multichannel online CRM that aggregates consumer’s information from various sources, including live chat, email, social media, and calls.

Features of Zoho

  • Lead Management
  • Deal Management
  • Contact Management
  • Workflow Automation


  • Robust email marketing and automation features
  • Integration is seamless
  • Form builder application is available
  • Extensive reporting


  • Needs many customizations to get started
  • Limited consumer support
  • Forms are not optimized for changes

3. HubSpot

HubspotIf your business is not big enough, then it is not necessary that you cannot use the CRM system. Hence HubSpot can be your primary goal for increasing because it helps improve the penetration of customer communications efficiently. This CRM tool automatically collects all customer interactions like email, social media, and calls. HubSpot works with third-party assistance like G-Suite as well as Office 365.

Features of HubSpot

  • Log emails better
  • Uses Documents tool
  • Build email templates
  • Create Meetings links
  • Create snippets


  • The tracking email opens and clicks.
  • It does an excellent job for filtering all contacts


  • Follow up tasks can be improved
  • It requires doing a sufficient job with the layout.

4. Streak

StreakThis CRM tool is best for various modules, which can help you to create amazing outcomes from it. This tool can convert Gmail into the CRM powerhouse, so you need to install the extension for appropriate workings. Streak offers a feature for collaborating to share the information through a single click. You can arrange deals, support chains, and build task reminders by using the Google Calendar. Features such as Webhook API access, shared pipelines, mail merge, and tracking are also involved in the mix.

Features of Streak

  • Private pipelines
  • Email tracking
  • Mail merge
  • Custom columns
  • File attachments
  • Import and Export capabilities
  • Mobile access ( for iOS)
  • Linked boxes
  • Email filters
  • Advanced permissions
  • Custom permissions
  • Data validation


  • It can easily track emails
  • It does not close up the email through folders.
  • Very customizable for functionality
  • Automatically track details of email.


  • Little bit manual for moving boxes to various categories.
  • It needs a keyword search option

5. PipeDrive

PipedriveNot every company requires complete teamwork for handling customer interaction because some organization needs it for the sales department. Therefore PipeDrive is the best CRM tool for these organizations. It delivers various features such as email combination, with complete maintenance for detailed tracking and customized templates. It is a sales CRM created for the least input and best output. Its primary interface is a pipeline that offers to be in control of multiple sales processes. Sales stages can categorize all the deals and statistics tools provide a personalized analysis of sales.

Features of PipeDrive

  • 24/7 Support
  • Contact History
  • Email Integration
  • Email Tracking
  • Full Customization
  • Mobile Apps
  • Powerful API
  • Secure and safe
  • Sales Reporting
  • Timeline View


  • Does not need the training for using it.
  • Helps to improves sales


  • Email automation needs to be easier
  • It is only suitable for smaller companies

6. Insightly

insightlyFor small companies, the budget is always a concern of why this CRM tool is beneficial for solving the concerns. It helps companies to find various solution for making the best cost estimates. Insightly offers a limit of almost 100,000 records, storage space of 10 GB as well as the capacity for importing 25,000 records per session. It also provides task management, extensive custom reports and API access. Insightly more allows detailed report tables and the capability for connecting Microsoft’s Power BI business analytics service.

Features of Insightly

  • Easy to use
  • User can quickly go social
  • It mixes easily
  • Users can get training through it.


  • The link in Project Managers and Sales
  • Grades on opportunities


  • It is a bit slow in Managing Leads
  • Workflows issues for the tasks assignment

7. SalesForce

SalesforceThis CRM tool is undoubtedly the most famous name in the business industry. SalesForce offers everything to fulfil every need of the business. It provides various features such as rules-based lead scoring, B2B market automation and campaign management. Apart from its user also gets contact management and account management, and a customizable sales process. SalesForce has a mobile app that allows a user to track customer interactions. This tool has amazing configurable reports and dashboards for making everything easier in real-time insights.

Features of SalesForce

  • Data Integrity
  • Base Simplicity of UI
  • Automation
  • Customization


  • Very easy to operate
  • Easy to combine with a type of systems
  • Lots of online training


  • It can be overly complicated.
  • Issues in technical support

8. Nimble

NimbleThese CRM Software tools help you to find specific contact information and store customer interactions. Nimble offers you various features such as control the accounts from the Information screen, presenting it more accessible to support your feeds and communicate quickly with contacts. Most importantly, this tool delivers a fantastic experience in communication and search functionality.

Features of Nimble

  • Actionable, secure contact records
  • Consolidate contact data
  • Take more intelligent actions.
  • Stay organized


  • It’s moderately priced.
  • Excellent combination with Google Apps
  • Easy import functionality.
  • Easy sales pipeline feature.
  • An utterly functional trial pack is available.


  • Using email in Nimble is not excellent
  • Autoresponder functionality is not available

9. Nutshell

NutshellThis CRM tool offers you a wide range of automation and customization capability to handle the information in a more efficient manner. Nutshell is an easy to use and relatively affordable tool which is available for iOS, website and Android. Apart from it, Nutshell offers customizable settings for Description Stage Probability and guidelines for consigning leads as delayed and finished after settling in a platform for a specific amount of days.

Features of Nutshell

  • Activity Reports
  • Calendar Sync
  • Contact Importing
  • Email Ingestion
  • Lead Confidence
  • Nutshell Intelligence
  • Sales Collaboration


  • Customized Reports
  • Duplicate Warnings
  • Customizable Dashboard
  • Customizable Pipelines and activities
  • Easy reports


  • Email integration is a bit hard
  • Web search to find the picture of contact does not work.

10. Apptivo

ApptivoThis CRM tool is a cloud-based software which is designed for helping businesses maintain a variety of capacities including financials, supply chain management and human resources.

Apptivo’s CRM tool gives various benefits for contact management, opportunity management, lead administration, and consumer service ticket administration. Marketing applications involve campaign administration, loyalty management and lead segmentation. Businesses can choose assured applications and reject applications they don’t want.

Features of Apptivo

  • Reminder System
  • Document Storage
  • Email Marketing
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Task Management
  • Territory Management


  • In-Built support system for the new users
  • Affordable price
  • Integration with Google Apps is amazing
  • In-Built email handling


  • Less compatibility between the apps
  • Regularly messed up the contact data


As you know that Customer Relationship Management (CRM) is an essential part of business, so you need terrific tools to handle data in an appropriate manner. Hence this article helps you to gain knowledge regarding the big CRM Software tools so that you can use them for the best possible outcomes for your organization.

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