10 Best SEO Courses to Take in 2024

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10 Best SEO Courses to Take in 2024
akhil

Akhil Bhadwal
Last updated on May 30, 2024

    SEO is the heart of digital marketing. It involves various techniques to make a website visible across search engines, drive more traffic to a website, and generate high ROI (Return on Investment). Also, the demand for skilled SEO professionals is quite high in the job market.

    Learning SEO opens up a lot of career opportunities, and you can choose from several job roles, such as an SEO Analyst, SEO Specialist, SEO Strategist, SEO Consultant, and many more. Today, there are a lot of online courses available that can help you master SEO.

    If you wish to pursue SEO training but find it difficult to choose the right SEO course, you have landed at the right place.

    Through this article, we shall make you familiar with the top 10 SEO courses that you must consider if you want to pursue a career in the digital marketing domain. Also, we will help you understand what exactly SEO means and discuss some significant reasons to pursue SEO training.

    So without wasting any time, let’s get started!

    What is SEO?

    SEO stands for Search Engine Optimization. It is a process of improving the visibility of a website so that people can easily find it when searching for certain products, services, or information in search engines like Google and Bing. In other terms, SEO is a set of practices applied to a website to improve its visibility and position in organic search results.

    Search engine optimization targets unpaid, natural, or organic traffic rather than direct or paid traffic. Organic traffic is the traffic acquired from various sorts of searches, such as image search, news search, academic search, video search, etc.

    Why Should You Pursue SEO Training?

    The following are some reasons why you should pursue SEO training or course:

    • Better Career Opportunities: With hundreds and thousands of websites on the internet today, everyone is striving to improve their website’s visibility in the search engines. The competition is huge and tough, and hence, the requirement for skilled SEO professionals is high.
    • The Simplicity of the Course: There are no prerequisites to pursue an SEO course. You simply need a graduate degree to take an SEO course. Moreover, SEO courses are quite easy.
    • The Dynamic Nature of the Field: Search Engine Optimization is dynamic, meaning that it keeps changing its algorithms to implement new features. Therefore, constant learning is essential in this field to help you stay updated with the latest developments in the digital marketing field.
    • Improving Your Resume: The demand for skilled SEO professionals is increasing these days. If you pursue an SEO course, you can add it to your resume, which can improve your credibility and the chances of getting hired.

    10 Best Online SEO Courses in 2023

    You will find dozens of online SEO courses on the internet. But choosing the right one is essential. You must select the one that provides you with timely information since SEO is dynamic.

    Here are our hand-picked popular online SEO courses that you should consider to kick-start or upgrade your career in digital marketing.

    1. SEO 2023: Complete SEO Training + SEO for WordPress Websites

    Highlights

    • Course Provider: Udemy
    • Ideal For: Beginners and Intermediates
    • Course Duration: 9.5 hours

    SEO 2022: Complete SEO Training + SEO for WordPress Websites

    This SEO course from Udemy is all about more than 50 Search Engine Optimization factors that help you to rank a website in popular search engines, like Google and Bing. It is an online SEO course intended for beginners who want to learn SEO fundamentals. Also, it covers all white-hat SEO techniques as per Google search central guidelines.

    Web admins, bloggers, online marketers, business owners, SEO beginners and intermediates, content creators, and website owners wishing to improve their website’s ranking in search engines.

    Key Highlights

    • Provide you with complete training on Search Engine Optimization (SEO). Also, it will help you understand in and out of every process in SEO.
    • Help you gain insights into creating holistic and comprehensive content that satisfies the search users’ needs.
    • Explains core web vitals and helps you understand how to optimize your website for core web vitals. In addition, you will learn how to get a Pagespeed insight score of up to 100 for desktop and mobile.
    • Introduction to an actionable list of over 25 black-hat backlink generation techniques.
    • You will learn all the expired SEO techniques that can hurt your website and immune your website against negative SEO attacks.
    • The course aims to educate you on how to perform keyword research and competitor analysis to find out profitable keywords and get targeted traffic to your website.
    • Learn how to decrease the website visitor’s bounce rate and improve dwell time.

    After completing this course, Udemy offers certification of completion. More interestingly, you can access the videos on your mobile device or TV.

    2. Complete SEO Training 2023

    Highlights

    • Course Provider: Udemy
    • Ideal For: Beginners, Intermediates, and Experts
    • Course Duration: 9.5 hours

    Complete SEO Training 2022

    Complete SEO Training 2023 is all about Google’s SEO factors and search algorithms that search engines leverage to rank web pages. Moreover, this course covers all the aspects of SEO, from keyword research to link building and technical SEO to website speed optimization.

    This course is intended for bloggers, web admins, SEO beginners and experts, business owners, and website owners who wish to rank #1 in the Google search engine. You can improve the ranking of your WordPress website, HTML website, e-Commerce website, and custom website in search engines after learning this course.

    Course Highlights

    Through this course, you will learn:

    • The steps to do complete SEO to a new website or existing website in order to rank it in Google and bring more organic traffic from Google and other search engines.
    • How to find a niche for your blog or website.
    • Reasons why SEO is important for driving organic traffic from Google.
    • Technical SEO factors, on-page SEO, and off-page SEO.
    • How to build your website's domain authority for Google and other search engines.
    • How to write authentic and high-quality content to get ranked in Google searches.
    • Ways to make your website load fast and increase sales or conversions.
    • Google’s Policy of Expertise, Authority, and Trustworthiness (EAT).
    • Simple link-building techniques to improve your website’s domain authority and domain rating.

    On completing this course, you will receive a certificate of completion from Udemy.

    3. Advanced Content and Social Tactics to Optimize SEO

    Highlights

    • Course Provider : Coursera
    • Ideal For: Intermediates
    • Course Duration: 18 hours approximately

    Advanced Content and Social Tactics to Optimize SEO

    This course explores content marketing and social media ecosystems. It describes how these two channels are interconnected with each other and drive traffic to websites.

    You will learn to leverage social media and content marketing as part of your SEO strategy. Also, you will gain insights into using influence marketing to establish your website’s authority.

    This course is ideal for those who have two years of experience in the marketing domain and are familiar with social media.

    Course Highlights

    You will get this course in four parts, as follows:

    • Introduction to Advanced Content and Social Tactics to Optimize SEO
    • Social Media Marketing
    • Influence Marketing
    • Creating World Class Content

    It is recommended to complete each part in one week. However, you can complete it at your pace. Each part comes with one practice exercise at the end to help you gain a better understanding of the topics.

    Through this course, you will learn to:

    • Use content marketing campaigns to drive higher SEO rankings.
    • Analyze data to identify content that drives more traffic and get the most shares.
    • Develop relationships with market influencers to build an audience for your website.
    • Create influencer relationships and collaborations.

    You will get a certificate of completion from Coursera that you can share on your LinkedIn profile or add to your resume.

    4. The Beginner's Guide to SEO

    Highlights

    • Course Provider: Moz
    • Ideal For: Beginners
    • Course Duration: Self-paced

    The Beginner's Guide to SEO

    As its name suggests, The Beginner’s Guide to SEO is designed for beginners to make them understand all the major aspects of SEO, from finding profitable keywords to generating traffic to a website. You will learn how to make your website friendly to search engines, build links, and market the unique value of your site.

    Course Highlights

    This course covers the following topics:

    • SEO 101
    • How do Search Engines work?
    • Keyword Research
    • On-Page SEO
    • Technical SEO
    • Link Building & Establishing Authority
    • Measuring and Tracking SEO Success

    5. Advanced Search Engine Optimization (SEO) Training Course

    Highlights

    • Course Provider: Simplilearn
    • Ideal For: Beginners, Intermediates, and Experts
    • Course Duration: Self-paced

    Advanced Search Engine Optimization (SEO) Training Course

    Advanced SEO Training Course from Simplilearn will help you become an industry-recognized SEO specialist, SEO analyst, or SEO manager. It intends to provide you with various facets of SEO, such as technical SEO, link building, analytics, keyword research, and many others.

    This course is ideal for marketing managers, content writers, marketing and sales professionals, digital marketing professionals, business and communication graduates, entrepreneurs, and business owners who want to become proficient in SEO practices.

    Course Highlights

    This course is divided into the following four sections:

    • Search Engine Optimization Foundations

    This section covers the fundamentals of SEO, such as introduction to SEO, types of SEO, on-page and off-page SEO, local SEO, working of search engines, keyword research and competitive intelligence, SEO tools, and duplicate content.

    • Advanced Search Engine Optimization

    This section provides deeper insights into every topic of SEO discussed in the above section. In addition, it covers website management and optimization, marketing an optimized website, and analytics and measurement.

    • Advanced Content Marketing

    This section talks about content marketing, creating successful content marketing strategies, effective B2B and B2C content marketing tactics, producing engaging content, measuring content effectiveness, and many other topics.

    • Advanced Web Analytics

    In this section, you will learn the basics of web analytics, such as introduction to web analytics, Six Sigma, data analysis , conversion and onboarding, retention and expansion, and privacy and ethics.

    Along with the above topics, you will get to work on five different industry projects, as given below:

    • Keyword analysis and research.
    • SEO structure planning.
    • Website audit documentation.
    • Inbound link building.
    • Marketing plan.

    To get the certification for this course, you need to complete the course and one simulation test with a minimum score of 75%.

    6. Introduction to Google SEO

    Highlights

    • Course Provider: Coursera
    • Ideal For: Beginners
    • Course Duration: 14 hours approximately

    Introduction to Google SEO

    Introduction to Google SEO is a foundational-level course that introduces you to some common SEO practices that help your website to be in the top spot in the Google search engine results. In addition, you will learn how search engines work and how the SEO landscape changes constantly.

    Moreover, this course will walk you through core SEO tactics and strategies to drive more traffic to a website and prevent penalization from Google.

    Course Highlights

    There are four sections in this course that are as follows:

    • Introduction to Google SEO

    In this section, you will find the basics of SEO, the evolution of SEO, the timeline of search engines, differences between various types of SEO jobs, and discover a career option as SEO.

    • Current SEO Best Practices

    This section explores the best SEO practices, algorithm updates, and penalties for not adhering to those algorithms. You will learn the differences between the functionality of different search engine algorithm updates. Moreover, you will come to know about the different ranking factors used by most search engines and tactics to avoid penalties from search engine algorithms.

    • SEO of Today, Tomorrow and Beyond

    This section provides you with a thorough knowledge of the impact of brands and branding on search engines and the role of social media on the SEO landscape. It helps you write and optimize content to improve search results.

    • Your Audience and Building Personas

    This section introduces you to the expected behavior of web searchers and some typical SEO tools to find the target audience.

    After completing this course, you will get a certificate of completion from Coursera, which you can share on LinkedIn.

    7. Online Marketing: SEO & Social Media Marketing Strategy

    Highlights

    • Course Provider : Udemy
    • Ideal For: Beginners and Intermediates
    • Course Duration: 15.5 hours

    Online Marketing: SEO & Social Media Marketing Strategy

    Online Marketing: SEO & Social Media Marketing Strategy intends to make you familiar with the latest SEO and social media internet marketing strategies to grow your business. It will assist you in choosing the most effective marketing strategy and guide you in implementing it in your business.

    This course is ideal for business owners and entrepreneurs wishing to grow their businesses to greater heights.

    Course Highlights

    Through this course, you will learn to:

    • Combine the savviest social media and SEO strategies and apply them to your website to reach 1,000,000 traffic.
    • Apply top social media strategies to brand yourself and your business as an authority.
    • Use voice SEO strategies and stand out from your counterparts.
    • Increase the sales conversion rate of your website for an immediate revenue boost.
    • Research the best long-tail keywords.
    • Create the best cornerstone SEO pages that rank.
    • Write catchy headlines that result in increasing click-through rates.
    • Implement web marketing strategies using tools and plugins, such as the Weglot translation plugin.

    Udemy offers a certificate of completion to help you showcase your expertise in online marketing.

    8. SEO Fundamentals

    Highlights

    • Course Provider: Pluralsight
    • Ideal For: Beginners
    • Course Duration: 3 to 4 hours approximately

    SEO Fundamentals

    SEO Fundamentals walks you through the step-by-step process of taking your website to the top search engine results. It introduces you to the basics of SEO and effective SEO strategies through which you can make your website rank in search engines.

    Course Highlights

    The entire course is divided into seven sections that are as follows:

    • In-depth keyword research (Part 1)
    • In-depth keyword research (Part 2)
    • Establishing a domain strategy
    • On-page optimization (Part 1)
    • On-page optimization (Part 2)
    • The power of the right content
    • Building trusted links

    9. Technical SEO

    Highlights

    • Course Provider: LinkedIn
    • Ideal For: Intermediates
    • Course Duration: 1 hour 18 minutes

     Technical SEO

    Technical SEO introduces you to different strategies to optimize your website for SEO. It makes you familiar with the working of crawlers, different strategies to increase the site speed, and using schema, videos, images, and URLs. Through this course, you will gain SEO and site optimization skills.

    Course Highlights

    This course has the following five sections:

    • Technical SEO Basics

    This section helps you to learn the importance of technical SEO and technical SEO tools, such as website crawler, website inspector, and speed testing.

    • Crawling the Website

    You will learn to interpret what the crawler is trying to tell you and when the website log field can be useful. Also, you will find the role of robots.txt files in this section.

    • Website Speed

    Through this section, you will come to know Google’s core web vitals and how to understand the website speed report and prioritize speed problems.

    • Architecture and Schema

    This section covers best practices for website architecture, the importance of an internal linking strategy, determining the usage of a redirect page, and the importance of schema.

    • Additional Technical SEO Concerns

    In this section, you will find the importance of canonicalization, optimization of images, and best practices for on-site videos.

    LinkedIn provides a certificate for completing this course, and you can showcase it on your LinkedIn profile or download it as a PDF to share with others.

    10. SEO for Social Media

    Highlights

    • Course Provider: LinkedIn
    • Ideal For: Intermediates
    • Course Duration: 1 hour, approximately

    SEO for Social Media

    SEO for Social Media educates you on various powerful SEO tactics for increasing the search rankings for your B2B and B2C social media channels. This course will help you know how to optimize your social profiles, engage with the target audience, create and share rich content, and increase the reach of your content.

    Course Highlights

    The course is divided into four sections that are as follows:

    • SEO Rankings and Social Media

    This section will educate you on SEO ranking factors on Google and Bing search engines.

    • Relevant Social Media Channels for SEO

    You will get to know about B2B and B2C social media channels for marketing in this section.

    • Social Media SEO Actionable Tips (Basic)

    Through this section, you will understand how to optimize social media accounts or profiles and create and share optimized social content.

    • Social Media SEO Actionable Tips (Advanced)

    This section intends to make you familiar with SEO to increase the reach of your social content and find and engage with target users on social media.

    You will receive a certificate of completion by LinkedIn, and you can showcase it on your LinkedIn profile.

    Conclusion

    In this article, we have listed some of the most popular SEO courses to develop or hone your SEO skills. The list includes SEO courses intended for beginners, intermediates, and experts. Moreover, all of the courses listed above, except ‘SEO Fundamentals’ from Pluralsight and ‘Beginner’s Guide to SEO’ from Moz, offer certification on completing the courses.

    Therefore, you can add those certifications to your resume or social profiles to increase the chance of getting hired as an SEO analyst, SEO specialist, or SEO manager. Choose any of the above SEO courses depending upon your level of experience.

    Good Luck!

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    FAQs


    Yes, SEO is definitely a good career choice in the digital marketing domain. As SEO helps businesses in generating leads and increasing sales, they hire skilled SEO professionals with a good pay scale.

    Firstly, choose the top-rated SEO course and complete it, practice optimizing websites using SEO tactics and techniques, work as an intern at any marketing agency, validate your SEO skills by pursuing certification, and finally, apply for the job position of SEO professional.

    Yes, Google offers a free SEO course named 'SEO Fundamentals', having a total runtime of 2.5 hours. You will get to learn all the basics of SEO through this course.

    No, Google does not offer any official SEO certification. However, you can opt for taking SEO courses as Google offers a plethora of them.

    The simple answer is yes. SEO is a complex skill for beginners because they need to get aware of a lot of information about search engines and learn how website optimization works. So, it can ve quite overwhelming in the beginning.

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